In one of our recent workshops, a participant asked a great question: “What do you see as being the biggest indicators of capital campaign success or failure?” Money is almost always an issue, but it’s not the best indicator of your campaign’s potential success or failure. The best indicator of capital campaign success or failure is found within the leadership of your administrators and board of directors.
CampaignCounsel.org offers a no-fee, no obligation Capital Campaign Workshop. This workshop is conducted at your location or through a virtual meeting for your board members, key volunteers and senior staff. Some organizations have even invited community leaders and major-gift donors to the workshop as a cultivation and education activity.
A pivot may mean quieting your campaign for a short amount of time, but never go silent. We’ve seen from donor surveys and from our active campaigns that donors are still out there and may be inclined to give now more than ever. Keep the lines of communication open and continue with the campaign process as much as possible.
Informing your capital campaign constituents of the charitable giving incentives offered by the CARES Act may create opportunities to close on their initial gifts or approach them for a second gift in 2020. Explore the act to see how sharing it with your donors might help them while helping you too.
The proof is in: High-dollar donors say they are likely to give as much or more in 2020 than before the pandemic. What does this indicate for nonprofits? Lots of things, but mainly that you have a green light to continue fundraising. Our survey gathered valuable insight that provides you, the nonprofit leader, with three quantifiable, salient points regarding donors during these challenging times: High-dollar donor attitudes are positive; high-dollar donors will give; and keep interacting with high-dollar donors as they base their giving on their knowledge and involvement with your organization.
A new survey of high-dollar donors to U.S. charities found that 35 percent favor contact by phone to consider significant charitable requests in today’s fundraising environment.
