AI is tool that can help us as fundraisers, but what we do to raise major gifts and capital campaign donations is personal. All the data points in the world are no substitute for saddling up and perfecting our “anatomical influence.”
All in Donor Confidence
Survey Says: Nonprofits Have the Green Light to Keep Fundraising
The proof is in: High-dollar donors say they are likely to give as much or more in 2020 than before the pandemic. What does this indicate for nonprofits? Lots of things, but mainly that you have a green light to continue fundraising. Our survey gathered valuable insight that provides you, the nonprofit leader, with three quantifiable, salient points regarding donors during these challenging times: High-dollar donor attitudes are positive; high-dollar donors will give; and keep interacting with high-dollar donors as they base their giving on their knowledge and involvement with your organization.
High-Dollar Donors Favor Contact by Phone During Pandemic
A new survey of high-dollar donors to U.S. charities found that 35 percent favor contact by phone to consider significant charitable requests in today’s fundraising environment.
High-Dollar Donors: 88% Expect to Give Same or More Despite COVID-19
High-dollar donors are more likely to give now than before the pandemic, according to a new donor confidence study sponsored by CampaignCounsel.org. Eighty-eight percent expect to give the same or more despite COVID-19.