All in Campaign Management
Ask the Expert: Why do we have to wait to take our capital campaign public? In the capital campaign world, the best time to begin your public phase is after you have reached 90%-95% of your total goal through personal solicitations. Going public too soon can cost you major gifts.
AI is tool that can help us as fundraisers, but what we do to raise major gifts and capital campaign donations is personal. All the data points in the world are no substitute for saddling up and perfecting our “anatomical influence.”
Ask a capital campaign expert: Can an inexperienced board achieve capital campaign success? Our advice: Take deep breath and follow the process. Capital campaigns find success by following a specific and very common process. A vital part of that process is recruiting committee members who can expand your reach to potential donors with whom you are not yet connected.
Libraries often face unique challenges when it comes to raising funds for new facilities. Funding the gap between public dollars and the full cost of your building project will likely have you considering a library capital campaign. Let’s explore the specific challenges faced by libraries during capital campaigns and how a bond election might impact a campaign.
There are five very basic stages to plan for if you’d like your capital campaign to be successful. If you are considering the transformative decision to embark on a capital campaign, study them now.
Most nonprofit leaders are familiar with the idea of a capital campaign being largely executed during “quiet” phases. During capital campaigns we don’t solicit the general population with splashy kick-off events, donate now buttons, and social media campaigns until reaching the goal is well in sight. But are capital campaigns required to be “silent?”
