All in Case for Support
Every nonprofit can benefit from the development of a case for support. While it’s a vital part of every capital campaign, this purposeful process of gathering ideas, evidence, and arguments for a particular fundraising project or for you nonprofit in general will help you to establish compelling reasons for donors to give and solidify your importance in serving your community.
Your capital campaign planning study should include everything normally associated with a "feasibility study" plus create a detailed fundraising plan and case statement, and cultivate potential leaders and donors. It should be considered the "first step" in launching a capital campaign.
It is important to discuss the many factors that go into determining readiness in a capital campaign with your board. Find out what questions we recommend you ask in order to determine if they’re ready for a capital campaign.
A pivot may mean quieting your campaign for a short amount of time, but never go silent. We’ve seen from donor surveys and from our active campaigns that donors are still out there and may be inclined to give now more than ever. Keep the lines of communication open and continue with the campaign process as much as possible.
Use this case for support example to assess your own case in light of the COVID-19 pandemic. The case for support should focus on a specific capital appeal. It includes the nonprofit’s mission and vision, but also places focus on the quantified and qualified details of a project.
A capital campaign case for support is a document that outlines the needs and benefits of a nonprofit’s capital request. Presented below is a notated case for support example amended to address COVID-19 fundraising impacts.
