Is your nonprofit organization ready for a capital campaign?
Answer the six questions below to find out.
1. Benefit
Is there a quantifiable benefit to expanding or improving our infrastructure?
Conduct a Needs Assessment with a professional consultant or an unbiased employee to determine that quantifiable benefit that advances your mission and that can be shared with philanthropists.
If your quantifiable benefit is established, then continue to the next question.
If you need more information on determining your quantifiable benefit, then check out our blog to:
Understand how to balance facts and vision when describing your benefit
2. Board
Does our Board support the project?
Ask your board members privately and individually if they think the project is appropriate and if they are willing to provide their time and treasure to advance it. You want their personal commitment and their willingness to hold you and the balance of your organization's leadership responsible to see the project through.
If your board is fully committed to the project, then continue to the next question.
If you need still need to gain your board's full support, then:
Check out these questions to ask your board
Learn how to assess your board's leadership capacity
3. Budget
Are your numbers current and realistic?
Your budget should consider cost estimates no more than one-year old, pre-campaign costs like architect and feasibility study, and whether you will have enough cash through completion or if you need to take out bridge loans. Click the button below to sign up to download the CampaignCounsel.org Cash Flow Formula to determine your needs.
If your budget is solid, then continue to the next question.
If you need more information about developing a budget for this project, then:
4. Feasibility Study
Do we need to do a capital campaign feasibility study?
If you can answer "yes" to at least three of the questions below, then you do not necessarily need to complete a feasibility study.
1. Do you have a donor-approved Case for Support? Click here to learn more about cases for support.
2. Do you know what your donors like/dislike about your organization and your project? Explore why this is important.
3. Do you know what your donors are willing to give and why? Download our gift chart builder to show the estimated size and quantity of major gifts you will need.
4. Does your organization's leadership have extensive capital campaign experience?
If you answered "yes" to at least three of these questions, then continue to the next question.
If you need to learn more, explore the links above before you move forward with a feasibility study.
5. Types of Consultants
Do we know what type of consulting firm to hire?
Look for a firm with experience in similar projects and communities, and a firm that earns your trust through excellent references and individuals who will work with you throughout the campaign at the level of intensity that you need.
If you know what type of consulting firm will best fit your needs, then continue to the last question.
If you need to learn more about the types of firms that exist and which will work best for your organization, then read our blog post that breaks down the types of consulting firms.
6. Timing
7. Checklist
Do we know when to start?
Work backwards from breaking ground and account for a 3-to-4-month feasibility study, a 10-to-24-month campaign and a 3-to-5-year pledge redemption period.
Download the Capital Campaign Readiness Checklist
Capital campaign planning is a new challenge to many nonprofits. Most executive directors, development staff and board members have never conducted or participated in a capital campaign. But to reach full potential, most charities need to grow. That growth often involves expanding infrastructure and facilities. It requires conducting a capital campaign to raise the funds to bring the project to life. But where do you begin your capital campaign plan? Download the Capital Campaign Readiness Checklist to find out if your organization is ready to take on the challenge.