Survey Says: Nonprofits Have the Green Light to Keep Fundraising

The proof is in: High-dollar donors say they are likely to give as much or more in 2020 than before the pandemic. What does this indicate for nonprofits? Lots of things, but mainly that you have a green light to continue fundraising. Our survey gathered valuable insight that provides you, the nonprofit leader, with three quantifiable, salient points regarding donors during these challenging times: High-dollar donor attitudes are positive; high-dollar donors will give; and keep interacting with high-dollar donors as they base their giving on their knowledge and involvement with your organization.

Donors Still Planning to Give Amid Pandemic

The pressures of nonprofit fundraising in 2020 have even the most experienced and successful nonprofits feeling off balance. However, a recent survey shows that a majority of donors plan to give as much or more this year as last year. With that in mind, organizations are re-engaging with their capital campaign planning and management processes, realigning their case for support documents and using survey data to reassure their boards, staff and leaders that they can and should move forward with nonprofit fundraising.