Giving USA released its 2019 report on U.S. philanthropy in June. But is the report relevant in 2020? Our fundraising climate is influenced by struggle for racial justice, economic uncertainty and a global health crisis. If you are in a capital campaign, it may be time to adjust goals and assess whether there are pieces of the campaign that resonate more in the current environment.
The pandemic triggered by COVID-19 has disrupted all nonprofit fundraising activities in some way. Planning and managing your capital campaign during this crisis may bring difficult decisions. Uncertainty and even fear are leaving some fundraisers feeling completely stalled. With strategic thinking and planning, we believe you can make those decisions in a way that benefits your nonprofit today, tomorrow and for months to come.
Engage with your leaders and donors today! Together, find ways to address the immediate needs in your community. Be flexible about timelines and goals for current projects and think strategically about the positive places this situation may lead you.
Without a sound retention strategy, many of the first-time donors you attracted during a capital campaign won’t make additional gifts … and even the most loyal of donors may turn their backs on your organization. Let’s explore five keys to nurturing your donors and keeping them loyal for as long as possible.
Capital campaigns can have fantastic effects on nonprofits by creating new infrastructure, expanding programs and improving services. Another effect is nonprofit capacity building. The capital campaign process provides the steps that lead to that growth.
The inspiration for a capital campaign often begins with identifying a need within your organization. That need must mature into a benefit that excites philanthropists if you plan to raise serious money.
