All in Donors
Proven strategies for soliciting capital campaign gifts include asking for leadership gifts first, recruiting great leaders, peer solicitations only, personal visits, asking for a specific gift, and offering commemorative gifts. Read on to learn more about how mastering each of these areas will bring success to your capital campaign.
A pivot may mean quieting your campaign for a short amount of time, but never go silent. We’ve seen from donor surveys and from our active campaigns that donors are still out there and may be inclined to give now more than ever. Keep the lines of communication open and continue with the campaign process as much as possible.
A new survey of high-dollar donors to U.S. charities found that 35 percent favor contact by phone to consider significant charitable requests in today’s fundraising environment.
High-dollar donors are more likely to give now than before the pandemic, according to a new donor confidence study sponsored by CampaignCounsel.org. Eighty-eight percent expect to give the same or more despite COVID-19.
The pressures of nonprofit fundraising in 2020 have even the most experienced and successful nonprofits feeling off balance. However, a recent survey shows that a majority of donors plan to give as much or more this year as last year. With that in mind, organizations are re-engaging with their capital campaign planning and management processes, realigning their case for support documents and using survey data to reassure their boards, staff and leaders that they can and should move forward with nonprofit fundraising.
Engage with your leaders and donors today! Together, find ways to address the immediate needs in your community. Be flexible about timelines and goals for current projects and think strategically about the positive places this situation may lead you.
