All in Campaign Management
A pivot may mean quieting your campaign for a short amount of time, but never go silent. We’ve seen from donor surveys and from our active campaigns that donors are still out there and may be inclined to give now more than ever. Keep the lines of communication open and continue with the campaign process as much as possible.
The proof is in: High-dollar donors say they are likely to give as much or more in 2020 than before the pandemic. What does this indicate for nonprofits? Lots of things, but mainly that you have a green light to continue fundraising. Our survey gathered valuable insight that provides you, the nonprofit leader, with three quantifiable, salient points regarding donors during these challenging times: High-dollar donor attitudes are positive; high-dollar donors will give; and keep interacting with high-dollar donors as they base their giving on their knowledge and involvement with your organization.
Use this case for support example to assess your own case in light of the COVID-19 pandemic. The case for support should focus on a specific capital appeal. It includes the nonprofit’s mission and vision, but also places focus on the quantified and qualified details of a project.
A capital campaign case for support is a document that outlines the needs and benefits of a nonprofit’s capital request. Presented below is a notated case for support example amended to address COVID-19 fundraising impacts.
The pressures of nonprofit fundraising in 2020 have even the most experienced and successful nonprofits feeling off balance. However, a recent survey shows that a majority of donors plan to give as much or more this year as last year. With that in mind, organizations are re-engaging with their capital campaign planning and management processes, realigning their case for support documents and using survey data to reassure their boards, staff and leaders that they can and should move forward with nonprofit fundraising.
Giving USA released its 2019 report on U.S. philanthropy in June. But is the report relevant in 2020? Our fundraising climate is influenced by struggle for racial justice, economic uncertainty and a global health crisis. If you are in a capital campaign, it may be time to adjust goals and assess whether there are pieces of the campaign that resonate more in the current environment.
