Incorporate Capital Campaign Planning Study Findings into Your Plan — CampaignCounsel.org

Jun 9

Jun 9 Incorporate Capital Campaign Planning Study Findings into Your Plan

Campaign Committee, Campaign Management, Campaign Readiness, Feasibility Study, Leadership, Pre-Campaign Planning

Achieving your nonprofit’s fundraising goal is dependent upon your campaign leaders incorporating the Campaign Planning Study findings into the organization’s comprehensive campaign plan. These findings are a deep look into what your community, your donors and your prospective donors have to say about your organization and your project. Listening will advance your success.

CampaignCounsel.org’s fundraising plans are tailored to each organization’s unique circumstances and goals. They are based on an assessment of the factors that follow. You and your leaders should fully understand and embrace each of these points and personally incorporate them into your thinking and into your plan.

Capital Campaign Planning Study Factors to Incorporate

Organizational priority — Successful campaigns are long-term commitments that require:
- A willingness to incorporate Study findings into the organization’s vision for the future
- A willingness to identify and meet with prospects
- The ability to convey a consistent message to prospects
- Ongoing cultivation and education to enrich donor relations
Community Perceptions — The donor community’s positive/negative image of your nonprofit, their interest in supporting its mission and vision, and how community perceptions might influence the fundraising plan.
Internal Resources – Your nonprofit’s commitment to allocating the time, energy and financial resources necessary to build and sustain campaign momentum.
Major Gifts – The existence of prospective lead donors who are willing to make significant gifts to the campaign.
Leaders – The availability and willingness of your organization’s leaders to contribute to the campaign, champion the campaign, and recruit others to do the same.
Case Development – The ability of organization leaders to hone and refine the draft Case for Support provided by CampaignCounsel.org in such a way that outlines the needs, benefits and rationale for the campaign.
Flexibility – Your nonprofit’s ability to adhere to the fundraising plan while maintaining an appropriate level of flexibility to allow for inevitable changes.