All in Feasibility Study
In one of our recent workshops, a participant asked a great question: “What do you see as being the biggest indicators of capital campaign success or failure?” Money is almost always an issue, but it’s not the best indicator of your campaign’s potential success or failure. The best indicator of capital campaign success or failure is found within the leadership of your administrators and board of directors.
CampaignCounsel.org offers a no-fee, no obligation Capital Campaign Workshop. This workshop is conducted at your location or through a virtual meeting for your board members, key volunteers and senior staff. Some organizations have even invited community leaders and major-gift donors to the workshop as a cultivation and education activity.
Capital Campaign Stages and Stalls is a series of articles providing a simple overview of the stages a nonprofit will go through in its capital campaign journey, along with the most common times the process can stall. In Part 1, we explore Stages One and Two: Needs Assessment and Feasibility Study.
The benefits of conducting feasibility studies run well beyond establishing the viability of your capital campaign. They have a special way of generating interest and excitement and of capturing important data. You never know what they will produce, but when correctly run, they almost always open unexpected doors.
A capital campaign Case for Support is a document that outlines the needs and benefits of a nonprofit’s capital request. The very best Cases for Support weave together the image of the nonprofit, its role in the community, and how fulfilling that role benefits its users and the community.
Your donors are vital to your capital campaign success. While traditional feasibility studies determine whether your goal is reasonable, they may not give you all the information you need about your donors and their giving interest. A comprehensive pre-campaign planning study combined with a feasibility study will properly prepare you to launch a capital campaign.
