A capital campaign case for support is a document that outlines the needs and benefits of a nonprofit’s capital request. Presented below is a notated case for support example amended to address COVID-19 fundraising impacts.
All in Campaign Management
A capital campaign case for support is a document that outlines the needs and benefits of a nonprofit’s capital request. Presented below is a notated case for support example amended to address COVID-19 fundraising impacts.
The pressures of nonprofit fundraising in 2020 have even the most experienced and successful nonprofits feeling off balance. However, a recent survey shows that a majority of donors plan to give as much or more this year as last year. With that in mind, organizations are re-engaging with their capital campaign planning and management processes, realigning their case for support documents and using survey data to reassure their boards, staff and leaders that they can and should move forward with nonprofit fundraising.
Giving USA released its 2019 report on U.S. philanthropy in June. But is the report relevant in 2020? Our fundraising climate is influenced by struggle for racial justice, economic uncertainty and a global health crisis. If you are in a capital campaign, it may be time to adjust goals and assess whether there are pieces of the campaign that resonate more in the current environment.
Capital campaigns can have fantastic effects on nonprofits by creating new infrastructure, expanding programs and improving services. Another effect is nonprofit capacity building. The capital campaign process provides the steps that lead to that growth.
The inspiration for a capital campaign often begins with identifying a need within your organization. That need must mature into a benefit that excites philanthropists if you plan to raise serious money.
Employees should be asked to support a capital campaign not just because they are employees, but because they will benefit from the improvements to the organization – as would any person in the community.