All in Campaign Communications
Use this case for support example to assess your own case in light of the COVID-19 pandemic. The case for support should focus on a specific capital appeal. It includes the nonprofit’s mission and vision, but also places focus on the quantified and qualified details of a project.
A capital campaign case for support is a document that outlines the needs and benefits of a nonprofit’s capital request. Presented below is a notated case for support example amended to address COVID-19 fundraising impacts.
Giving USA released its 2019 report on U.S. philanthropy in June. But is the report relevant in 2020? Our fundraising climate is influenced by struggle for racial justice, economic uncertainty and a global health crisis. If you are in a capital campaign, it may be time to adjust goals and assess whether there are pieces of the campaign that resonate more in the current environment.
Without a sound retention strategy, many of the first-time donors you attracted during a capital campaign won’t make additional gifts … and even the most loyal of donors may turn their backs on your organization. Let’s explore five keys to nurturing your donors and keeping them loyal for as long as possible.
People cited three main factors for choosing their favorite charity: results, trust and personal connection. A whopping 82% of donors named one of these as the single biggest factor in selecting a favorite charity. These are the things people care about.
In fundraising materials, negative framing using sad images may be better suited to recruiting new donors, while positive framing might work better in building relationships with existing donors. Read more about sad vs. happy messaging.
