Your organization has made a transformative decision to embark on a capital campaign. What comes next? There are five basic stages to plan for if you’d like your capital campaign to be successful.
All in Pre-Campaign Planning
Your organization has made a transformative decision to embark on a capital campaign. What comes next? There are five basic stages to plan for if you’d like your capital campaign to be successful.
Hiring an experienced consultant to conduct your feasibility study interviews and analyze the results is an efficient approach to gathering this information and finding out if your campaign goal is reachable. However, we believe a comprehensive feasibility study should do much more to fully prepare you to enter a capital campaign.
Your capital campaign planning study should include everything normally associated with a "feasibility study" plus create a detailed fundraising plan and case statement, and cultivate potential leaders and donors. It should be considered the "first step" in launching a capital campaign.
Budgeting for a capital campaign is always a challenge. The budgets and costs outlined in this article should be a guide only and careful thought should go into developing one for your specific situation.
Capital campaigns are huge challenges. They provoke fear, self-doubt, and vulnerability. The barriers to pursuing them can stack up quickly and easily, and the resistance they create can be difficult to overcome. But the rewards of logically assessing those barriers and facing that resistance constructively are vast.
Prepare for your capital campaign with this informative guide focused on pre-campaign planning steps and capital campaign phases.