All in Leadership
Proven strategies for soliciting capital campaign gifts include asking for leadership gifts first, recruiting great leaders, peer solicitations only, personal visits, asking for a specific gift, and offering commemorative gifts. Read on to learn more about how mastering each of these areas will bring success to your capital campaign.
The quest that a nonprofit embarks on during its capital campaign is primarily focused on organizational growth. But the capital campaign process does not solely focus on organizational growth. Just like a quest, it includes personal growth as well.
In one of our recent workshops, a participant asked a great question: “What do you see as being the biggest indicators of capital campaign success or failure?” Money is almost always an issue, but it’s not the best indicator of your campaign’s potential success or failure. The best indicator of capital campaign success or failure is found within the leadership of your administrators and board of directors.
Engage with your leaders and donors today! Together, find ways to address the immediate needs in your community. Be flexible about timelines and goals for current projects and think strategically about the positive places this situation may lead you.
Every capital campaign is a living process. And like all living processes, a capital campaign can reach a point that requires re-energizing. A campaign is re-energized by adding the right people to your campaign committee.
Campaign leaders should be committed to the success of the campaign and have knowledge of the mission of the organization and how that organization serves the community. Ideally, the campaign leader will also make a "leadership" gift.
