All in Campaign Management
Your nonprofit capital campaign has multiple components, one of which should be an employee campaign. Asking employees to support the capital campaign through a well-planned strategy that is adapted to the culture and spirit of your individual organization will positively affect your company and your campaign.
The most valuable asset to your nonprofit capital campaign is leadership. The volunteers you recruit to join your capital campaign committee — people who have financial capacity, connections, and a passion for your organization’s mission and your campaign vision — will make your campaign successful.
What we do as fundraisers is personal. All the data points in the world are no substitute for saddling up and perfecting our AI - “anatomical influence.”
Foundation support in the form of grants is an important piece of the capital campaign effort. Grants do three things for capital campaigns. They expand capacity, they build credibility, and they incentivize donors.
Capital campaigns are guided by process. A proven, phased approach that capitalizes on reaching the right donor at the right stage of the campaign brings success. The communication plan that supports that process is designed to inspire the biggest gifts each of your donors is capable of making.
What does a capital campaign cost? If your organization has decided to consider a capital campaign, your next step is to setup a budget. Budgeting for a capital campaign is always a challenge, but we’re here to help. The budgets and costs outlined in this article should be a guide only and careful thought should go into developing one for your specific situation.
