All tagged pre-campaign planning and feasibility study
A capital campaign feasibility study is a process that leads to future campaign success. It assesses the organization's fundraising capacity, uncovers any potential challenges that might impede the campaign's success, and gauges donor interest while educating them about the project and preparing them for an eventual ask.
Your organization has made a transformative decision to embark on a capital campaign. What comes next? There are five basic stages to plan for if you’d like your capital campaign to be successful.
Your capital campaign planning study should include everything normally associated with a "feasibility study" plus create a detailed fundraising plan and case statement, and cultivate potential leaders and donors. It should be considered the "first step" in launching a capital campaign.
CampaignCounsel.org believes we have developed the most comprehensive pre-campaign planning study in the industry. To help potential clients understand the differences between a pre-campaign planning study and a feasibility study, and to help them understand the important questions to ask, we present the following issues for nonprofits to consider when interviewing capital campaign consultants.
Capital campaigns are built on vision, mission and dreams – all strong motivators for people to give. People like to give for what could be. Debt reduction campaigns are based on financial statements, interest rates, and business plans – all rather boring and are actually de-motivators. People do not like to give to pay for something that is already there.
