Your organization has made a transformative decision to embark on a capital campaign. What comes next? There are five basic stages to plan for if you’d like your capital campaign to be successful.
All tagged capital campaign leaders
Your organization has made a transformative decision to embark on a capital campaign. What comes next? There are five basic stages to plan for if you’d like your capital campaign to be successful.
Volunteers can lead a successful capital campaign; however, the amount of work does increase exponentially. Being prepared helps. If you are a volunteer-led (or even one-person staff) nonprofit, these tips will help you find success in your capital campaign preparations and fundraising.
Your nonprofit capital campaign has multiple components, one of which should be an employee campaign. Asking employees to support the capital campaign through a well-planned strategy that is adapted to the culture and spirit of your individual organization will positively affect your company and your campaign.
The most valuable asset to your nonprofit capital campaign is leadership. The volunteers you recruit to join your capital campaign committee — people who have financial capacity, connections, and a passion for your organization’s mission and your campaign vision — will make your campaign successful.
In one of our recent workshops, a participant asked a great question: “What do you see as being the biggest indicators of capital campaign success or failure?” Money is almost always an issue, but it’s not the best indicator of your campaign’s potential success or failure. The best indicator of capital campaign success or failure is found within the leadership of your administrators and board of directors.
Campaign leaders should be committed to the success of the campaign and have knowledge of the mission of the organization and how that organization serves the community. Ideally, the campaign leader will also make a "leadership" gift.