All tagged capital campaign communications
Most nonprofit leaders are familiar with the idea of a capital campaign being largely executed during “quiet” phases. During capital campaigns we don’t solicit the general population with splashy kick-off events, donate now buttons, and social media campaigns until reaching the goal is well in sight. But are capital campaigns required to be “silent?”
Many organizations fear that a capital campaign will negatively impact their annual fund. Capital campaigns are built on approaching your biggest and most loyal donors with a vision for your next milestone in advancing your nonprofit’s mission and asking how they will help. Will donors simply shift their gifts from the annual fund to the capital campaign?
Capital campaigns are guided by process. A proven, phased approach that capitalizes on reaching the right donor at the right stage of the campaign brings success. The communication plan that supports that process is designed to inspire the biggest gifts each of your donors is capable of making.
Without a sound retention strategy, many of the first-time donors you attracted during a capital campaign won’t make additional gifts … and even the most loyal of donors may turn their backs on your organization. Let’s explore five keys to nurturing your donors and keeping them loyal for as long as possible.
