Most nonprofit leaders are familiar with the idea of a capital campaign being largely executed during “quiet” phases. During capital campaigns we don’t solicit the general population with splashy kick-off events, donate now buttons, and social media campaigns until reaching the goal is well in sight. But are capital campaigns required to be “silent?”
Congratulations on joining a capital campaign committee! Your involvement is crucial for the success of this major fundraising project. But if you’ve never served on a capital campaign committee, you may wonder how you got asked to join this committee and what you’ve gotten yourself into. Here’s what you need to know.
Are you a nonprofit executive director facing pushback from your board on hiring a capital campaign consultant? If your board is hesitant to invest in getting the expertise and support you need to do it right, share these reasons why hiring a capital campaign consultant can significantly impact your organization's fundraising success.
The decision to launch a capital campaign is often accompanied by a crucial question: What does it cost to hire a capital campaign consultant? The actual costs can vary widely based on your campaign goal, your specific circumstances and the type of consulting firm with whom you choose to work, but this strategic investment should bring a return that advances your organization’s mission and impact in your community.
Many organizations fear that a capital campaign will negatively impact their annual fund. Capital campaigns are built on approaching your biggest and most loyal donors with a vision for your next milestone in advancing your nonprofit’s mission and asking how they will help. Will donors simply shift their gifts from the annual fund to the capital campaign?
A capital campaign feasibility study is a process that leads to future campaign success. It assesses the organization's fundraising capacity, uncovers any potential challenges that might impede the campaign's success, and gauges donor interest while educating them about the project and preparing them for an eventual ask.
