Your capital campaign Case for Support is the benefits-oriented explanation of the fundraising campaign. From this document, the campaign brochure, campaign prospectus, video, ask letters, naming opportunities, newsletters and other materials will be created. 

The Case for Support should create the vision of the campaign and explain all the details of the campaign and reasons why the organization is undertaking a major building project. Most importantly, it should highlight all of the benefits that a successful campaign will provide. 

The best way to prepare a high-quality Case for Support is to evaluate other organizations' Cases for Support and use the best of each. Remember, your Case for Support may be very different. What is important is that it is concise, easy to read, and prominently features the benefits your prospective campaign will bring about.